To showcase the latest collection of wedding dresses at the Elizabeth and Lace Bridal Boutique, the team collaborated with Bridal Image Consultant, The Wardrobe Manager, for a themed bridal fashion shoot portraying the different personalities and styles of individual brides.
The campaign was inspired by their experiences interacting with different types of brides, and the desire to offer a creative vision for brides-in-waiting who are seeking a timeless look that is both sophisticated and ultimately, out of this world!
In addition to the expression of creativity, the team wanted to explore the fast rising trend of brides who would rather stay true to their personal style, and allow their individuality and personality influence their wedding dress choice.
Mimi Onalaja was the perfect muse for the campaign, as her beautiful bubbly personality and individual fashion style is highly translated in all of the bridal looks. From the captivating figure flattering dress, to the classic and romantic gowns with a modern twist, the dresses are designed for brides with sophistication, elegance and grace.
Have a look at the four different bridal personalities captured in this shoot:
The Regal Bride
The Elegant Bride
The Minimalist Bride
The Vintage Bride